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Backlash after China bubble tea firm ordered to pay Louis Vuitton $1.5m

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Sincity Press Brief

A court in China ruled that Molly Tea had infringed on the luxury brand's four-petal flower design.

Popular Chinese beverage concatenation Molly Tea has been ordered to wage 10.3m yuan (£1.1m; $1.5m) successful damages aft a tribunal ruled that its logo infringed a Louis Vuitton trademark, fuelling an online statement implicit copyright protection.

Chinese media reported past week that a tribunal successful the eastbound Jiangsu state ruled that the Shenzhen-based beverage institution had copied Louis Vuitton's iconic four-petal angiosperm monogram trademark.

The determination has divided the nationalist online successful China, with a hashtag linked to the lawsuit drafting much than 400 cardinal views and tens of thousands of comments.

The BBC has contacted Molly Tea and Louis Vuitton for comment.

On Thursday, a tribunal successful Suzhou, conscionable eastbound of Shanghai, ordered Molly Tea to halt utilizing of the logo, contented a nationalist apology and to wage damages to Louis Vuitton, according to Chinese authorities media China Daily.

The outlet besides said that Molly Tea and its affiliated firms had applied for aggregate trademarks that were rejected by the China National Intellectual Property Administration.

Only the trademark containing the Chinese characters for "Molly Tea" was successfully registered, China Daily reported.

Many Chinese societal media users person defended the plan of Molly Tea's logo, noting however galore designs utilized successful Western luxury brands person been inspired by Chinese artefacts.

One commenter connected the Weibo level wrote successful Mandarin that helium volition "drink a cupful of Molly Tea daily" to amusement his enactment for the company.

"Give maine a break. They're conscionable taking vantage of the information that our ancestors didn't record for patents," the commenter wrote.

One idiosyncratic connected RedNote, different Chinese societal media platform, said: "Such basal geometric shapes person been utilized everyplace passim history, not conscionable China."

But immoderate online supported the court's verdict.

A Weibo idiosyncratic said that those who backmost Molly Tea's plan should "study instrumentality first", arguing that determination is nary quality arsenic Louis Vuitton had already registered the trademark.

Another said Louis Vuitton is justified successful defending its intelligence spot and that different brands bash not person the close to imitate it, careless of their industry.

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