Editor's note: Este artículo está traducido al español.
A sweater featuring a “Kawaii-fied” Susie Wolff, buildable Lego contention cars and a customized chapeau barroom header the caller offerings astatine the expanded F1 Hub with the 2026 Las Vegas Grand Prix successful view.
Located wrong The Venetian, the pop-up is unfastened done Nov. 28, up of contention week, which begins Thursday with signifier sessions.
Organizers secured a larger storefront this twelvemonth to showcase collaborations with Hello Kitty institution Sanrio, Lego and Disney.
Austin Brown, vice president of selling for the Las Vegas Grand Prix, said officials aimed to maximize opportunities for fans to bargain merchandise, whether commemorating Las Vegas oregon different stops connected the F1 calendar.
On the archetypal floor, guests participate past a neon Las Vegas Grand Prix photograph backdrop flanked by racks of host-city apparel and accessories. Nearby, Mickey Mouse plushies enactment a bold reddish partition promoting Disney’s “Fuel the Magic” campaign, adjacent to a Lego show stocked with branded apparel and miniature Formula One car gathering sets.
The archetypal level besides features authoritative squad kits from Ferrari, Mercedes and McLaren.
At the rear of the archetypal level is the Sanrio Hello Kitty and Friends showcase, present successful its 2nd twelvemonth with F1 Academy, Formula One’s all-female developmental series.
Shoppers are greeted by a life-size exemplary contention car wrapped successful a pinkish Hello Kitty livery and crowned with an oversized bow. The surrounding racks diagnostic hats, scarves, tracksuits, jackets and plush toys depicting Hello Kitty and her friends successful F1 Academy racing suits.
Among the standout items is simply a sweater pairing Hello Kitty with F1 Academy Managing Director Wolff, redesigned successful a “Kawaii-fied” aesthetic — a play connected the Japanese connection for “cute,” said Jon Yau, marque and nationalist relations manager for Sanrio.
Yau said the collaboration aligns some brands astir shared values of “inclusivity, individuality, friendship, kindness and truly giving radical the assurance to pursuit their dreams.” He added that Las Vegas provides a premier signifier for the collection, expressing anticipation it volition service arsenic an introduction constituent for young girls to observe F1 Academy and ticker “young women drivers enactment and execute their dreams.”
For luxury apparel, decorator Etai Drori of Etai LA developed a premium enactment including cashmere scarves, silk-lined jackets, 3D-printed accents and 2 pieces created with modern creator Felipe Pantone.
Drori drew inspiration from section iconography — including the historical “Welcome to Fabulous Las Vegas” motion — and the neon-lit vigor of the Strip thoroughfare circuit. He said helium besides tailored the garments for chill godforsaken autumn nights.
“You person to consciousness the fabrics, you person to consciousness the hardware, the zippers, the snaps, the embroidery — you person to spot it and consciousness it to truly recognize and admit it, truthful … I’m hoping everyone loves (this collection),” Drori said.
Upstairs, the absorption shifts to the broader World of F1 Collection. The 2nd level features merchandise from different races, including the British, Japanese, Italian and United States grands prix.
The precocious level besides houses 2 Disney-themed interactive photograph booths — wherever visitors tin marque novelty ID badges oregon photograph strips — and a customized chapeau barroom wherever shoppers take personalized patches that are pressed on-site.
Brown said each halt connected the F1 calendar offers a accidental to “lean into the destination,” which for Las Vegas means highlighting amusement and hospitality.
“Las Vegas is present the amusement and sports superior of the world, and truthful the accidental for us, for Formula 1 to travel successful and big a contention each November, we’re precise thankful and honored,” Brown said. “Vegas thrives connected entertainment, hospitality, nutrient and beverage — I’ll accidental we bash it amended than anyplace other successful the satellite — truthful the accidental to conscionable thin successful and showcase what Vegas tin bash and enactment Vegas connected a planetary signifier is an accidental we’re decidedly going to instrumentality again this year.”
The F1 Hub is unfastened 10 a.m. to 9 p.m. done Tuesday; 8 a.m. to 9 p.m. Wednesday done Nov. 22; and 10 a.m. to 7 p.m. Nov. 23-28. It is closed Thanksgiving.
Las Vegas locals tin person 10% disconnected purchases astatine the F1 Hub passim November, according to F1 officials.
English (US)·