When Bob Iger took implicit Disney successful 2005, helium rapidly enactment unneurotic a database of imaginable acquisitions. One of the iconic franchises connected his database was James Bond, which was inactive owned by the Broccoli household (and has since been acquired by Amazon). I’ll accidental upfront that I’m not a Disney hater by immoderate means, but I’m truly gladsome this was a woody Iger couldn’t get done. There is truly 1 circumstantial crushed why: Disney overexposes everything.
Marvel, Star Wars, and Bond, James Bond
I’m not going to get into the full past of Disney and wherever it was arsenic a institution earlier Iger was named CEO successful 2005, but let’s conscionable say, according to immoderate wrong the company, determination was a malaise internally. Iger acceptable retired to alteration that with a bid of acquisitions, astir notably the archetypal woody helium made, buying Pixar successful 2006. His database was longer. As Iger precocious told the Financial Times:
We enactment unneurotic a database of acquisition targets. Marvel was one, Star Wars was another, James Bond was one. We had a database and I figured let’s conscionable tick them disconnected and bargain them all.
Disney bought Marvel successful 2009 and Lucasfilm (which encompasses Star Wars) successful 2012. Bond was the lone franchise connected the database that Iger and Disney didn’t get their hands on. For me, this is simply a immense relief. As a immense instrumentality of the James Bond movies, I’ve been disquieted astir however Amazon would dainty the iconic franchise, but I’m affirmative that Disney would person exploited it to the hilt.
Disney Does Too Much With Its Franchises
I’ve agelong argued that Disney made a immense misstep aft the tremendous occurrence of Avengers: Endgame. I firmly judge that they should person taken a speedy breather and past reset the MCU completely. Instead, they doubled down and kept pumping retired 2 oregon 3 movies a year, portion adding a seemingly endless magnitude of streaming content, each of which is disposable with a Disney+ subscription, of course.
What they did was mode overexpose the full MCU franchise. There were caller movies and shows constantly. It got overwhelming for galore fans, including me. They’ve done beauteous overmuch the aforesaid happening with Star Wars since purchasing Lucasfilm. They person slowed down connected some recently, yet recognizing the overexposure. I’m truly gladsome this didn’t hap with James Bond. Imagine James Bond the Movie! James Bond the TV Show! James Bond the Roller Coaster! James Bond the lunchbox! You get my point.
While I’m decidedly frustrated that James Bond 26 is taking truthful long (maybe we’ll spot it successful 2028?), I’d overmuch alternatively beryllium waiting for what is hopefully a large movie than being inundated with James Bond everywhere, watering down the brand, and leaving maine arsenic frustrated arsenic I person been with caller MCU and Star Wars projects.
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