Independent record retailer Zia Records will open its third Las Vegas Valley location Saturday at 10 a.m. at 1366 W. Cheyenne Ave., Suite 102 in North Las Vegas. The grand opening marks 21 years since the Arizona-based chain entered the Las Vegas market and represents the company's first brand-new location, as its previous two valley stores at 7380 S. Eastern Ave. and 1216 S. Rainbow Blvd. were relocations.
Christina Wilson, Las Vegas marketing representative for Zia Records, said a third store was something the company had long dreamed of in the city. "We really wouldn't have been able to do this without the support of Las Vegas," Wilson said. "If it wasn't for everyone's desire for physical media and just having something to put in their hands, we wouldn't be here." Wilson anticipates hundreds of people will attend, noting previous openings drew lines of around 200 people.
The first person in line will receive a shopping spree to "go hog wild and get whatever they want," according to Wilson. The first 10 customers will receive a free VIP membership for a year with $50 added to their account each month, while the next 500 customers will receive free gift cards. Throughout the day, all customers will receive double loyalty points and 5 percent off purchases.
Zia Records operates locations across Arizona and Nevada, specializing in new and used vinyl, CDs, DVDs, and related merchandise. The North Las Vegas opening continues the retailer's expansion in a market that has sustained its physical media business for over two decades.
Sources: Las Vegas Review-Journal
Original reporting: Las Vegas Review-Journal →
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