Why is this teen fashion brand closing its fitting rooms?

Brandy Melville, the one-size manner retailer, is present closing each changing rooms successful its stores crossed the US, aggregate employees person confirmed.

The determination has caused an uproar connected societal media among the young women who predominant its stores nationwide, with 1 shopper calling it "devastating news".

"How americium I expected to cognize if it's cute connected me???!" different pistillate commented connected TikTok.

The brand, mostly marketed to teenage girls, has antecedently drawn disapproval for offering a azygous size geared towards smaller assemblage types, and for allegedly promoting unhealthy assemblage representation ideals.

The BBC has contacted Brandy Melville for comment.

The institution has not issued immoderate authoritative connection astir disassembling its changing rooms.

But employees astatine Brandy Melville stores successful New York City, Boston, and Austin confirmed to the BBC that they were directed to permanently unopen the fitting rooms successful their stores this week.

Many shoppers who erstwhile turned to the marque for its affordable fabric basics present accidental they consciousness further alienated due to the fact that of the changes.

"Stuff fits weird sometimes," 1 pistillate said connected TikTok. "I would conscionable ever effort worldly connected to spot what I wanted, but present I can't."

"It's virtually 1 size per benignant and you can't effort it on," different shopper said successful a video. "There's gonna beryllium similar a trillion returns."

A Brandy Melville worker successful New York City's Greenwich Village said unit were told to marque the changes with small explanation.

Employees successful Boston and Austin said the determination was owed to "vandalism".

Multiple viral videos posted earlier this twelvemonth amusement shoppers utilizing chewing gum to instrumentality fitting country curtains to the wall, saying the curtains would not enactment afloat closed connected their own.

"We've had a batch of issues with gum getting stuck to the curtains," an Austin worker said, noting that sticking chewing gum to the walls of the changing country was a fashionable TikTok trend.

"If you person ever stuck ur gum onto these walls, we person beef," 1 worker wrote alongside a video of her scraping pieces of gum disconnected the walls during her shift.

Another worker posted a video connected Wednesday disassembling the fitting rooms astatine a antithetic US location.

Brandy Melville, established successful 1980, draws some emotion and hatred connected societal media.

A 2024 HBO documentary Brandy Hellville & The Cult of Fast Fashion accused the retailer of promoting eating disorders and sexualising its young, pistillate employees.

The retailer has not addressed the allegations successful the documentary, oregon the criticisms for its exclusive sizing.