BBC stars told to follow rules after Gary Lineker post

The BBC's boss has reminded stars to follow the corporation's rules and avoid damaging "mistakes", after Gary Lineker attracted renewed criticism for his use of social media.

On Tuesday, the Match of the Day host deleted an Instagram story post he shared from the group Palestine Lobby, which said: "Zionism explained in two minutes" and featured an illustration of a rat.

A rat has historically been used as an antisemitic insult, referring to language used by Nazi Germany to characterise Jews. His representatives said he was not aware of the connection.

Asked whether the post had broken BBC guidelines, director general Tim Davie said: "The BBC's reputation is held by everyone, and when someone makes a mistake, it costs us."

He added: "I think we absolutely need people to be exemplars of the BBC values and follow our social media policy. It's as simple as that."

The Campaign Against Antisemitism said it was submitting a complaint to the BBC, adding that Lineker's "continued association with the BBC is untenable".

The charity posted on X: "Nothing to see here. Just Gary Lineker's Instagram account sharing an anti-Israel video misrepresenting Zionism, complete with a rat emoji."

A spokesperson for the Board of Deputies of British Jews said "the BBC should ask him to leave now rather than allowing him to dictate his own terms".

"He has caused great offence with this video – particularly with his egregious use of a rat emoji to illustrate Zionists."

Lineker's agent said: "Whilst viewing and reposting a video, Gary did not notice a rodent emoticon added by the author of the post. Although if he had, he would not have made any connection. The repost has been removed."

Zionism refers to the movement to create a Jewish state in the Middle East, roughly corresponding to the historical land of Israel, and thus support for the modern state of Israel.

The BBC, when asked on Tuesday if it had any comment on Lineker's now-removed post, responded by referring to its guidance on personal use of social media.

The former England striker has attracted criticism before for his posts on social media in the past.

He was temporarily suspended from the BBC in March 2023 after an impartiality row over a post in which he said language used to promote a government asylum policy was "not dissimilar to that used by Germany in the 30s".

The BBC's social media rules were then rewritten to say presenters of flagship programmes outside news and current affairs - including Match of the Day - have "a particular responsibility to respect the BBC's impartiality, because of their profile on the BBC".

In November 2024, Lineker announced his departure from Match of the Day, but he will remain with the BBC to front FA Cup and World Cup coverage.