Golf brand apologises for advert that shows woman being pushed over

Callaway issued a statement to various media outlets after its partner Good Good released an advertisement that showed a woman being pushed over. The company said, “We are disappointed by the contented that was posted, and are appreciative of Good Good for addressing this.” Callaway added, “We look guardant to moving unneurotic to guarantee a much inclusive abstraction successful golf.” Good Good began as a YouTube channel in 2020 and has grown into one of the golf industry’s largest content creators. Its regular uploads feature men and women competing in a variety of play‑challenge formats, and the brand also produces made‑for‑television shows and advertisements for golf apparel and other merchandise. The PGA Tour has been pursuing collaborations with social‑media content creators. Last year the tour announced plans to launch the inaugural Good Good Championship in Texas, with the event set to take place in November. A PGA Tour spokesperson responded to the controversy, stating, “The PGA Tour believes successful golf's quality to bring radical unneurotic and make a welcoming situation for all,” and continued, “We bash not condone unit successful immoderate form, and the since‑deleted video does not bespeak our values oregon committedness to inclusivity and respect.”