Off-Strip casino to put guests’ faces 55 stories above Las Vegas

Off-Strip casino to put guests’ faces 55 stories above Las Vegas Palms hotel‑casino announced “55 Stories of Fame,” an interactive activation that lets guests attending prime events at the property see their images projected across the building’s Tall Wall, visible from the Strip and surrounding areas. The show debuted last week during a Vegas Girl Events/Girl Dinner at Scotch 80 Prime, with attendees becoming the first guests to participate, according to a press release. The activation marks the first public appearance of Palms’ “This is That VEGAS” brand platform, created with Los Angeles‑based creative agency BRAINS. The campaign, launched earlier this year, includes a new brand identity, a promotional film, an integrated marketing effort and planned temporary experiences. “Las Vegas is all about unforgettable moments, and that’s exactly what we’re creating with 55 Stories of Fame,” said Crystal Robinson‑Wesley, vice president of marketing and entertainment at Palms. “Seeing yourself lit up on one of the most recognizable landmarks in Las Vegas is something you’ll never forget.” Matt Gray, creative manager at BRAINS, added, “It was designed to be a collection of experiences that astonish people, spark emotion and make stories they’ll tell long after they leave Las Vegas.” The casino did not specify how often the activation will be offered or identify additional events where guests can participate. Palms and its condo‑hotel tower, Palms Place, are owned by the San Manuel Gaming and Hospitality Authority, which represents the Yuhaaviatam of San Manuel Nation. The California‑based tribe acquired the Las Vegas property from Red Rock Resorts in 2021 for $650 million.