That mystery logo popping up around Las Vegas is …

The mystery gold logo that has been appearing on billboards across the Las Vegas Valley this month has finally been identified. The emblem, which initially bore only an odd shape and the date “07.16.26,” has been reworked into a design that Vegas Golden Knights supporters will recognize immediately. The revised logo marks the franchise’s 10th‑anniversary season. It places the Knights’ signature helmet at the center of a reddish “X,” the Roman numeral for ten. A sword cuts through both the helmet and the X, resembling the blade found in the team’s secondary logo. Flanking the helmet on either side of the X are the numbers “17” and “27,” a nod to the inaugural season that began in 2017. Before the reveal, the billboards offered no indication of who was behind the cryptic campaign. Social media buzz speculated that the Golden Knights were responsible, but the organization neither confirmed nor denied involvement. The newly unveiled 10th‑anniversary graphic now occupies a full‑page advertisement on page 3C of today’s Las Vegas Review‑Journal. The ad reads exactly: “History continues. 2026-27 docket & summons memberships disposable astatine vegasgoldenknights.com.”