The Las Vegas Convention and Visitors Authority board of directors voted Tuesday to bring two major international video game competitions to the city in 2028. The board approved a $2 million sponsorship for Counter-Strike Major 2028, a premier multiday esports event featuring the world's top teams competing for more than $1.2 million in prize money.
One event is scheduled for a summer weekend at the Las Vegas Convention Center, while the larger competition will take place on the weekend between Thanksgiving and the start of the National Finals Rodeo. LVCVA Chief Sports Officer Janis Burke said the timing targets typically low-demand periods. She noted the event's core demographic — men aged 27 to 45, with an average player age of 27 — aligns with the visitors Las Vegas wants to attract. The most recent U.S. event in Austin drew over 45,000 tickets, 80% from out of state, and officials hope to more than double that figure.
The board also unanimously approved a $300,000 sponsorship for the New Balance Future Stars Series, a player development and scouting program running from June 15 to July 15 next year. The series is expected to generate 30,000 room nights from 200 teams, including 3,000 players, 500 coaches, and 6,000 attendees and family members. Games and drills will use municipal fields, high schools, and college facilities across the valley, giving local athletes a chance to showcase their skills before college coaches and professional scouts.
Sources: Las Vegas Review-Journal
Original reporting: Las Vegas Review-Journal →
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