Big Macs v Supermac's: Irish burger chain loses trademark appeal against McDonald's

Sincity Press Staff 2 hours ago 1 min read 2
Sincity Press Brief

The European Union Intellectual Property Office rules Supermac's logo and signs could be confused with the Big mac trademark.

An Irish burger chain, Supermac's, has lost its trademark appeal against McDonald's concerning the use of the term "Big Mac."